Selected Work
Brands that
mean something.
26 Projects
01
Fashion Photography & Art Direction
Cassette
— Brand
— Brand
Campaign photography for Cassette's streetwear drop — shot on location in Tuscany, Italy. Raw attitude meets cinematic golden-hour light.
02
Fashion Photography & Art Direction
Cassette
— Campaign
— Campaign
Full campaign execution — concept, styling, casting, and direction. Two collections, one location, a unified visual language.
03
Illustration & Character Design
Join The Club
— Cassette
— Cassette
Character illustration and brand world-building for Cassette's western-themed drop. Every element drawn from scratch — from mascot to typography.
04
Packaging Design
Join The Club
— Packaging
— Packaging
Illustration translated to tactile packaging — shopping bags that become collectible objects. The design wraps and flips, revealing a surprise on the reverse.
05
Luxury Brand Collaboration — WHIFF × LIL VEN
WHIFF
× Lil Ven
× Lil Ven
Collaborative visual identity and digital presence for two premium Saudi brands — fine fragrance meets children's fashion. Apple-level editorial refinement.
06
E-Commerce Website Design — lil-ven.com
Lil Ven
— Shopify Website
— Shopify Website
Designed and built the complete Shopify store for LILVEN — a premium Saudi children's fashion brand. Visual identity, bilingual Arabic/English storefront, mobile-first UI, and full product catalogue across 17 collections.
07
Product Design — LILVEN PRIVÉ Collection
Lil Ven
— Collections
— Collections
Knit jackets, kimono sets, relax sets and carrot-fit trousers — 17 premium pieces built into a clean Shopify product catalogue with full bilingual Arabic/English naming.
08
Brand Identity & Bilingual Presentation
Asador
de Aranda
de Aranda
Full brand presentation for an authentic Spanish churros experience in Riyadh. Heritage-driven design across a bilingual Arabic–English brand deck.
09
Brand Strategy & Creative Direction — Triplea.sa
Triple A
— Strategy 2025/26
— Strategy 2025/26
55.2K SAR net sales. 9.5K visits. 325 customers — built without a full strategy. Then we built the machine: drop cycles, loyalty tiers, women's market, brand sourcing, Shopify rebuild, complete new visual identity.
10
Brand Design — NDA Protected
Saudi Arabia
YouTube Clans
YouTube Clans
Designed visual identities, channel branding, thumbnails, social assets, and merchandise for several of Saudi Arabia's top YouTube clans. Clients remain confidential — but the work is real.
11
Fashion Design for Saudi YouTube Clan — Triplea.sa Client
BTBOT
— Royal Penguin Collection
— Royal Penguin Collection
Designed the full hoodie collection for BTBOT — the official clothing brand of Saudi YouTube clan @albatabet. Three colourways: black, slate blue, and off-white. Front BTBOT logo + back "Royal Penguin · Crowned & Untamed" arc typography. From flat sketch to finished garment.
12
Technical Design — Garment Spec Sheet
BTBOT
— Black Hoodie 001
— Black Hoodie 001
Technical flat sketch for the Black Hoodie-001 — 100% Cotton Terry, FW-2025, sizes 3XS–3XL. From design intent to production-ready specification for the Royal Penguin factory run.
13
Campaign Photography — BTBOT Collection
BTBOT
— Studio Campaign
— Studio Campaign
Studio campaign showing all three colourways front and back — black, slate blue, and off-white. Clean white background direction with consistent pose language across the full collection.
14
Game Studio — Brand & Campaign
MindLab
Studios
Studios
Horror game studio brand identity — exhibition campaign posters with immersive photography. "Enter the game. Leave your comfort behind."
15
Game Character Design
MindLab
— Character
— Character
Full character design for the MindLab game mascot — front, side, and 3/4 views. Western-horror aesthetic: worn cape, leather harness, dark hollow face.
16
OOH Campaign & Copywriting
MindLab
— Brand Campaign
— Brand Campaign
"The game doesn't end when you stop playing." Three billboard variants with original horror-psychology copy across dark and light treatments.
17
Brand Stationery & Identity
MindLab
Business Card
Business Card
Business card design — cream stock with the brand's topographic texture and custom logo mark. Dark side features the eye-symbol icon on deep maroon.
18
Game Studio & App Design
MindLab
Game
Game
Brand identity applied to the MindLab mobile game — horror experience on screen. App UI, splash screen, and in-game logo integration.
19
Fashion Brand Co-Founder — I designed every single piece
Zero Space Zone
— Full Collection
— Full Collection
Co-founded and art directed Zero Space Zone from the ground up. Every piece — the varsity knits, hoodies, sets, and graphic tees — was designed by me. From concept sketches to the final garment, including photoshoot direction and social campaign.
20
Fashion Design & Campaign Direction
Zero Space Zone
— Varsity Knit
— Varsity Knit
The Zero Gravity varsity knit in blue/black — oversized sport silhouette with the signature "0" motif and custom patch.
21
Fashion Brand — Co-Founder & Art Direction
Zero Space Zone
— Where Are We
— Where Are We
"Where Are We" black hoodie and set — unisex styling communicating the brand's fluid, streetwear-meets-surreal aesthetic.
22
Fashion Design & Campaign Direction
Zero Space Zone
— Lookbook
— Lookbook
Pink/brown and blue varsity knits styled with wide-leg denim and the Zero Gravity football.
23
Fashion Brand — Campaign Photography
Zero Space Zone
— No Vibes
— No Vibes
The "No Vibes" cobalt blue set — hoodie and jogger with bone illustration and planet graphic.
24
Fashion Brand — Street Campaign
Zero Space Zone
— Trapped
— Trapped
Street photography campaign for the "Trapped" brown hoodie — shot outside Louis Vuitton and in transit environments.
25
3D Packaging & Brand World
Zero Space Zone
— Mystery Box
— Mystery Box
3D mystery box concept with the brand mascot on the outer shell — full packaging ecosystem from flat artwork to dimensional mockup.
26
Product Packaging & Print Design
Zero Space Zone
— Packaging
— Packaging
Word-search packaging design — the brand's hidden text grid concealing "Zero Space Zone" within the letters.
